About us

Palavra started from a simple frustration: the words you truly want to learn are the ones you meet in the wild — in a song, a conversation, a book, a film — and most apps make those the hardest to keep. So we built the opposite.

Palavra / one real word at a time01 / about
Mission / why we build

Make it effortless to turn any word you encounter into lasting knowledge. Palavra combines AI enrichment, open and shareable study sets, and spaced repetition so that learning a language feels less like homework and more like collecting the language you actually live in.

Palavra / one real word at a time02 / mission
Approach / four ideas

01

AI-native

AI isn't a bolt-on. It enriches every word with meaning, examples, grammar and audio, and powers a tutor that knows your vocabulary.

02

Built on real input

You learn from the words you meet — captured by typing, speaking or snapping a photo — not from someone else's fixed list.

03

Open & shareable

Any set can be made public and shared with a link, so learners can build on each other's work.

04

Memory-first

Spaced repetition and twelve kinds of exercise are built in, so words move from recognised to remembered.

Palavra / one real word at a time03 / approach
Values / what we keep

Honesty

We describe what the product actually does — no inflated claims, no vanity metrics.

Focus

Fewer, better features that serve the core loop of capture, enrich and master.

Openness

Shareable sets and portable data — your learning belongs to you.

Craft

A calm, fast, beautiful interface that respects your attention.

Palavra / one real word at a time04 / values
Fit / honest answers

A good fit if you…

  • learn a language on your own and want to keep the words you meet in songs, chats, books or lessons
  • prefer short, daily practice on a spaced-repetition schedule
  • teach 1:1 or small groups and want lessons, homework and each student's words in one place
  • want to share flashcard sets or study sets other learners have made public

Worth knowing before you start

  • Sign-in is with a Google account only.
  • It's a web app you can install on your phone or computer — there is no App Store or Google Play app.
  • AI features need an internet connection and use monthly AI credits on every plan.
  • Explanations, examples and translations are written by AI and can contain mistakes — double-check anything important.
  • It isn't a fixed course with levels or certificates: you learn from the words you collect (or the sets your teacher shares).
  • The interface is in English, Ukrainian, Portuguese and Polish; you choose your learning language from the list in the app.
Palavra / one real word at a time05 / fit

Start free and build your first study set today.

Explore sets
Palavra / one real word at a time06 / start